client projects.

From small campaigns to big collaborations, this is a snapshot of the clients and projects I’m proud
to have been part of. Click on any of the images to view the full Instagram profiles.

FOOD NETWORK’S NYC
WINE & FOOD FESTIVAL

Social Content & Strategy Lead

  • Grew the NYCWFF account from 70K → 100K+ followers

  • Developed and implemented a video-first content strategy that generated 4M+ views

  • Led end-to-end content strategy across all NYCWFF social platforms

  • Oversaw platform-specific execution for Instagram & TikTok during peak festival cycles

BEL-FRIES

Social Strategy, Content & Growth

  • Scaled the account from 15K → 40K+ followers in
    under one year

  • Drove 19.9M+ total views across Instagram & TikTok

  • Helped launch multiple viral menu specials, including Caviar Fries with campaign coverage landing in the
    New York Post

DELISH,
HEARST MAGAZINES

Social Video Producer / TikTok Partnerships

  • Co-led Delish’s TikTok Partnership, producing, curating, and publishing 14+ TikToks per week for six months

  • Helped implement a social-first recipe video format
    for Instagram & TikTok

  • Shot, filmed, and edited original recipe content
    that earned 3M+ views

  • Collaborated cross-functionally with editorial, partnerships, and social teams